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Smokers are lured by non-smoking ads

Posted by Lakshmi Gopal on Fri, 06 May 2011

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Can a non-smoking advertisement or sign actually drive people to smoke? According to a new psychological study, ‘no smoking’ signs and the visual image of cigarettes, evoke desire in smokers, whereby they are encouraged to take that ‘precious’ puff. This, say scientists, is known as the ‘ironic effect’ acting on smokers. An ironic effect is one that results from coupling information that people perceive with negation, reports the Daily Mail, quoting a researcher from Oxford University. Haven’t ... Read More

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