The reason should be evident: ASPARTAME! That one word is an example of how lobbying, money, and the musical chairs game between government and top corp heads lead to harm to consumers. Studies are faked and overlooked. Meanwhile consumers are forced to swallow a poison that is placed in so many different products. Diet sodas offer one of the highest concentrations of it. Look up aspartame dangers or aspartame poison. http://www.infonary.com