I don't get this story. The lead tells me that a study found bright makeup to be a turn off to "men". Mind you, it didn't say to "most" men or "some" men. It said "men" in general.
Then paragraph two says the study showed "men" want women to remain natural.
That "men" thing again.
Finally, we get to paragraph three and everything said in the lead and paragraph 2 is contradicted. Now we find the study saying 1 in 5 men want their significant other to "tone-down" their makeup. Doesn't this mean that 4 out of 5 men are satisfied or like the makeup being worn by their partners? I mean, what am I missing here? Then the same paragraph tells me that 1 out of 10 men like women wearing no makeup at all! Doesn't this mean 9 out of 10 men LIKE WOMEN TO WEAR MAKEUP?
I forced myself to keep reading this story to find if there was any attribution at all. Finally, in paragraph 6, we get just a hint of news mentioning the "Telegraph". Okay, as a journalist, I know this is the UK's Telegraph - certainly every journalists first choice for discovering the truth. But then mention of a quote from St Ives. So who did this study?
I don't know. I don't mean to be critical but you are writing to professional journalists here and if you are indeed a professional, you will welcome my telling you that this story not only omits the very basic requirement of the "H" and four "W's", it suggests a complete lack of elementary understanding on the part of the author.
So there!