The people cry for new rules and regulations on calories are the people advocate for the large corporations and franchises. They only know how to work for someone else to get the paycheck. They should try to start up a small coffee shop for themselve to see how it works. Only large corporations and franchises can afford to operate with regulations and rules. That's how they prevent competitors from entering their market and perhaps eliminate competitors with more rules and regulations later on. Soon, we can only eat at corporations owned and franchises' restaurants. There will be no small independent restaurants like we used to have and enjoy in 1980s and 1990s. Welcome to USA business competition in 21st century!