Excellent report on preventive strategy doing wonders. Awareness is the goal to any screening and preventive programme. I think if 10% of all television time in the world is devoted to awareness programme to promote better health the world would be a better place to live in. It is time that there is a mass campaign to appeal to various govt. to implement this strategy. Currently campaign to prevent AIDS in underway a big way - thanks not so much to media's philanthropy but due to deep pockets of the AIDS organizations.