Dr. Tantillo ('the marketing doctor') just did a post on this, pointing out that the tomato industry should be leveraging this crisis to their advantage--much as Tylenol did in the 80s.
More attention being paid to tomatoes can be great for local growers, states whose tomatoes have been deemed 'safe' and just the market in general--if the industry goes out of their way to insist upon the health benefits of tomatoes.